World hungry.
Taco Bell is one of the most beloved QSRs in the world. But when they asked us what they could do to launch authentically on Twitch, we made a troubling discovery:
Build The Earth, a streamer-led initiative to build a 1:1 scale version
of our planet in Minecraft, didn’t have any Taco Bells.
Saved by the Bell.
So we partnered with their team and some of Twitch’s favorite Creators to right this egregious wrong.
The result? Taco Bell’s flagship locations recreated brick-for-virtual-brick—now online as well as off.
GCD: Lauren Lohse
ACD: Krysten Wagner, Mel DeOliveira, Me
AD: Jana Buterbaugh