It’s your element.
Hydrow’s central thesis is pretty straightforward: harness water to create your best self.
Human. Nature.
To that end, we juxtaposed jaw-dropping shots of athletes and nature as we followed water along its journey from inception on a mountaintop leaf, to a visually-immersive workout in a woman’s living room.
We introduced Hydrow to the world as more than a rowing machine: the natural evolution of water itself.
CCO: Leo Macias
ECD: Danny Nunez
CD: J.J. Lim
DR: Ash Mendez
AD: Sean Hodes
CW: Me