Say cheese.

What happens when Taco Bell launches a Big Cheez-It Crunchwrap so big, so cheesy, and so crunchy that AI yearns for it, hacks the brand’s Instagram, and begins re-populating the page with progressively bigger, cheesier, and crunchier images?

The creative team behind the idea considers sponsoring Calm memberships for Taco Bell SMMs.

Crave of the future.

Then they throw a tech keynote-inspired party to celebrate Early Access and beyond—complete with Creators, hologram machines, and … crunchbots?

GCD: Lauren Lohse
ACD: Krysten Wagner, Mel DeOliveira, Me
AD: Jana Buterbaugh
CW: Gabby Woodland